Carolina NIL Exchange to connect student-athletes and companies

Exchange Carolina NIL


The University of North Carolina Athletics Department and INFLCR have teamed up again to create the Carolina NIL Exchange, an online marketplace that will connect Tar Heel student-athletes with local, national and global companies interested in partnering on naming, branding and likeness opportunities .

UNC will kick off its NIL exchange program with a two-hour reception on Monday, Aug. 22, where representatives from companies interested in creating NIL opportunities will meet and speak directly with Tar Heel student-athletes.

Available to all 28 UNC sports and more than 800 student-athletes, the Carolina NIL Exchange is the newest addition to Carolina’s comprehensive, best-in-class NIL program, which provides industry-leading resources and expert education to assist student-athletes. enhance your brand and increase opportunity and value.

“We appreciate expanding our partnership with INFLCR through the Carolina NIL Exchange as it allows us to help our student-athletes expand their NIL opportunities,” said the Carolina Director of Athletics. Bubba Cunningham. “Making connections is key to finding these opportunities, and having a central marketplace where student-athletes can interact directly with businesses is key. This is another outstanding addition to our extensive NIL program.”

All Tar Heel student-athletes will automatically have access to the exchange. Businesses that register with the Exchange will be able to message student-athletes through the app or request the student-athlete’s contact information (or their representative’s contact information) to begin discussing specific NIL opportunities. Neither Carolina Athletics nor the INFLCR will participate in the negotiations.

NIL activities may include signing autographs, promoting brands on social media, supporting third-party media, holding camps or clinics, providing private sports lessons, personal appearances, and more.

The NIL Exchange Program will also create forms to report NIL agreements to Carolina Athletics for NCAA compliance and other forms to help student-athletes file tax returns.

“UNC continues to be a leader in expanding student-athlete opportunities around the NIL, so we are very excited to introduce this special INFLCR-based local exchange platform to the entire Tar Heel community,” said INFLCR Founder Jim Cavale. “With North Carolina being a major national brand, the Carolina NIL Exchange will open up a wealth of NIL opportunities for Tar Heel student-athletes for years to come.”

Companies interested in registering for the Carolina NIL Exchange should contact [email protected] The Exchange web page can be found here.

INFLCR, a Teamworks product, is the leading athlete branding and NIL business management application for elite sports organizations. The INFLCR Athlete App educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content on their social media channels. INFLCR partners with more than 250 collegiate and professional sports organizations.

Impressive new features like the INFLCR Local & Global Exchange empower local and national businesses to find, communicate, pay and report NAL transactions with student-athletes, maximizing their NIL earning potential through streamlined reporting for their institution and their personal tax returns.

About Carolina Athletics
The first public university in the nation, the University of North Carolina offers 28 intercollegiate sports and is a founding member of the Atlantic Coast Conference. The Tar Heels have won 57 national championships, 266 ACC championships and 219 ACC regular season titles. The department’s mission is to educate and inspire through athletics. Follow us on Facebook, Instagram and Twitter @GoHeels and learn more at

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