Global Adventure Tourism Market Report 2022-2027: Development of Adventure Tourism Industry and Integration of Simulators and Virtual Environments Driving Growth –

DUBLIN-(BUSINESS WIRE)–The Global Adventure Tourism Market (2022-2027) Report by Type, Activity, Sales Channel, Geography, Competitive Analysis and Impact of Covid-19 with Ansoff Analysis has been added to offer.

The global adventure tourism market is valued at USD 568.56 million in 2022 and is projected to reach USD 880.84 million by 2027, growing at a CAGR of 9.15%.

Market segmentation

The global adventure tourism market is segmented by type, activity, sales channel, and geography.

  • by type, the market is divided into hard and soft.

  • by activity, the market is classified into air activities, land activities and water activities.

  • by sales channel, the market is classified into Direct Travel and Travel Agent.

  • by geography, the market is segmented into the Americas, Europe, the Middle East, Africa, and Asia Pacific.

Competitive Quadrant

The report includes the Competitive Quadrant, a proprietary tool for analyzing and evaluating companies’ positions based on an assessment of industry position and market performance. The tool uses various factors to classify players into four categories. Some of these factors that are considered for analysis are last 3 years financial performance, growth strategies, innovation assessment, new product launches, investments, market share growth, etc.

Ansoff analysis

  • The report presents a detailed analysis of the Ansoff matrix for the global adventure tourism market. The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic tool used to develop strategies for company growth. This matrix can be used to evaluate approaches in four strategies, namely: Market Development, Market Penetration, Product Development, and Diversification. The matrix is ‚Äč‚Äčalso used for risk analysis to understand the risks associated with each approach.

  • The report analyzes the global adventure tourism market using Ansoff’s matrix to provide the best approaches that a company can use to improve its position in the market.

  • Based on the SWOT analysis conducted for the industry and its players, the analyst has developed appropriate strategies for market growth.

Why buy this report?

  • The report was compiled as a result of extensive primary and secondary research. Primary research is conducted through interviews, surveys and observation of well-known industry workers.

  • The report provides an in-depth analysis of the market using Porter’s 5 forces model and Ansoff’s matrix. In addition, the report also describes the impact of Covid-19 on the market.

  • The report also includes the regulatory scenario in the industry to help you make an informed decision. The report discusses the main regulatory bodies and the main rules and regulations that apply to the sector in different regions.

  • The report also includes a competitive analysis using the Positioning Quadrants, the analyst’s proprietary competitive positioning tool.

The main points of the report:

  • Complete market analysis including parent industry

  • Market dynamics and trends are important

  • Market segmentation

  • Historical, current and projected market size based on value and volume

  • Market shares and strategies of key players

  • Recommendations to companies on strengthening their positions on the market

Market dynamics


  • A growing tourism and adventure industry

  • Integration of simulators and virtual environments

  • Government initiatives in the form of private-public partnership


  • Risk related to unpredictable weather conditions and restrictions on extreme travel


  • Integration of artificial intelligence and social media platforms

  • Growth in disposable income in emerging economies


  • High cost of adventure activities

Key topics covered:

1 Description of the report

2 Research methodology

3 Summary

4 Market dynamics

5 Market analysis

6 Global Adventure Tourism Market by Type

7 Global adventure tourism market by type of activity

8 Global adventure tourism market, by distribution channel

9 American adventure tourism market

10 European adventure tourism market

11 Middle East and Africa adventure tourism market

12 APAC Adventure Tourism Market

13 Competitive landscape

14 Company profiles

15 Appendix

Mentioned companies

  • Abercrombie & Kent

  • The Adventures of Austin

  • Butterfield and Robinson

  • Voyages of the Exodus

  • D Adventures

  • International expeditions

  • Intrepid Travel

  • M. T. Sobek

  • National Geographic partners

  • Adventures in the natural environment

  • TUI Group

  • Zegram expeditions

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