Jeff Mann joins L2 Portfolio Company Jurassic Quest as CEO Shepherd of North America’s largest Dinosaur Enterprise

DEVON, PA–(BUSINESS WIRE)–L2 Capital has appointed Jeff Mann as Chief Executive Officer of Jurassic Quest, a leading family-owned educational entertainment company and producer of North America’s largest tourist dinosaur property.

Uniquely poised to drive the company’s continued growth and global expansion, he spent more than three decades of his career in live events with the Harlem Globetrotters, where he held various leadership positions, most recently as Executive Vice President and General Manager. He was responsible for overseeing all aspects of the enterprise, including strategic planning, budgeting, operations, global logistics, content development, domestic and international bookings, sales and marketing, merchandising, partnerships, licensing, talent acquisition, and led brand recovery efforts. as the organization sought opportunities for growth and monetization across multiple platforms. Prior to that, he led the organization for 15 years as Chief Operating Officer, leading global tour operations and international expansion initiatives.

In 2019 (before COVID-19), Jurassic Quest hosted 96 multi-day events in 34 states, selling over a million tickets, mostly in arenas and convention center showrooms. Jurassic Quest was the first in the world to transition to a drive thru iteration during 2020-2021 in response to the pandemic and venue closures. Since then, Jurassic Quest has returned to its traditional in-house format and expanded to run three touring shows simultaneously to meet the demand for the largest and most lifelike dinosaur on the continent. Mr. Mann will lead domestic and international operations as well as growth opportunities and work alongside veteran teams to create a best-in-class experience for families and dinosaur fans worldwide. “It is truly a privilege to join the amazing team at Jurassic Quest as we all strive to continue to deliver quality experiences to families around the world,” said Mann.

Jurassic Quest is a subsidiary of Family Quest Holdings and was acquired in 2019 by private equity firm L2 Capital. Bob Levine, founder and managing partner of L2 Capital, adds, “We are thrilled to have Jeff join Family Quest and bring his unique experience and expertise to lead its development. Jeff has repeatedly demonstrated the ability to expand entertainment properties globally and domestically, while focusing on delivering high-quality guest and team service. We are confident that under his leadership, Family Quest will strengthen its position as a leading producer of family entertainment.”

About Jurassic Quest:

Jurassic Quest is the largest and most realistic dinosaur exhibit in North America. Since 2013, Jurassic Quest has been traveling through epic dinosaur experiences, giving millions of people across North America the opportunity to get up close and personal with the giants that ruled the land and sea millions of years ago. Designed in collaboration with leading paleontologists, each dinosaur has been painstakingly recreated in every detail, including the most realistic images, movement and sound. Whether their prehistoric counterparts had scaly skin, feathers or fur, Jurassic Quest spared no expense in bringing the dinosaurs back to life. In 2019, Jurassic Quest sold more than one million tickets and welcomed more than 2.5 million fans to the Jurassic Quest Drive Thru starting in 2020. Jurassic Quest now hosts three touring versions of the classic indoor event, taking fans to 41 states and four provinces across the country. USA and Canada over the past year. For more information and to purchase tickets, visit

About L2 Capital Partners:

L2 Capital ( is a lower mid-cap private equity firm based in Devon, PA and Miami, FL that has provided market leading returns since 2010 by investing in leading lower mid-cap consumer and business services companies equal. L2 implements a differentiated, operations-driven strategy targeting founder-led and entrepreneurial businesses at an inflection point, where L2’s revolutionary growth structure and hands-on experience can rapidly accelerate market share gains.

Leave a Comment

Your email address will not be published.