Learn how to use Google services to support your business

UNIVERSITY PARK, PA. This fall, the Invent Penn State LaunchBox and Innovation Network will host Grow with Google workshops to teach companies best practices for Google products. Topics will include creating search-friendly websites, using YouTube to increase business results, and managing business information in Google Search and Maps.

All workshops are virtual, free and open to the Pennsylvania public and community.

“Attendees to the Grow with Google workshop will gain valuable information about how they can use online resources to grow their businesses and sell products,” said Annie Hughes, State Coordinator of the LaunchBox and Innovation Network. “Our 21 branches across the state provide essential startup support services, and we’re proud to partner with Google to offer these workshops, providing practical advice that can help Pennsylvania businesses grow.”

Below are the upcoming Grow with Google workshops:

Make Your Website Work for You – September 14, 10-11am
Hosted by Berks LaunchBox and Mont Alto LaunchBox
Register here

In this webinar, attendees will learn how to create a searchable website that drives users to action and supports their goals.

Get your local business on Google Search and Maps – October 4th, 12:00pm – 1:00pm
Hosted by Altoona LaunchBox with support from the Heite family and Abington LaunchBox
Register here

Attend this webinar to learn the importance of verification and how to effectively use Google Business Profile, a free profile for local businesses that want to connect with customers on Google Search and Maps. Participants will learn how to create or apply for a Google Business Profile and manage business listings on Google Search and Maps, as well as get a hands-on demonstration of available features.

Use YouTube to grow your business —​​​​​​​ Let’s talk about YouTube! – October 27, 10-11 a.m
Organized by York LaunchBox and Great Valley LaunchBox
Register here

Learn best practices for creating a YouTube channel and developing video content that promotes products and services while also engaging your brand. In this workshop, participants will learn how to set up a YouTube channel, create engaging, creative content, and measure results.

Sell ​​online with e-commerce tools -​​​​​​​​ November 17, 13:00-14:00
Organized by Corner LaunchBox based on Penn State New Kensington and IDEA Hub (Penn State Wilkes-Barre)
Register here

During this webinar, participants will learn how Google Business Profile and Merchant Center can help businesses sell products online. The workshop will detail the products tab in Google Business Profile, introduce Google Merchant Center and the basics of creating a free account and product channel, and show you how to connect e-commerce websites to Merchant Center.

Digital skills for everyday tasks – December 7, 12-13:00
Hosted by Shenango LaunchBox based on the Greater Sharon and Berks LaunchBox community
Register here

Learn best practices and how Google tools like Google Drive, Docs, and Sheets can be used to budget, create a meeting agenda, or prioritize.

Additional Grow with Google workshops

In early 2023, LaunchBox and Innovation Network plans to host additional Grow with Google workshops, including “Start Your Business with Customer-Centric Marketing,” co-sponsored by Altoona LaunchBox and Great Valley LaunchBox. More details about this workshop will be published later. fall.

About LaunchBox and Innovation Network

The LaunchBox and Innovation Network consists of 21 innovation spaces embedded in Commonwealth Campus communities across the state. Each innovation space provides a wide range of free resources that entrepreneurs and innovators need. Since 2015, the network has helped nearly 5,000 entrepreneurs and graduated 464 startups from its programs.

To find more resources for entrepreneurs, visit Resource navigator.

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