Nebraska and Playfly Sports announce 15-year media rights agreement

Nebraska and Playfly Sports, an emerging leader in sports marketing, media and technology, today announced a new 15-year multimedia rights agreement. This agreement makes Playfly Nebraska the exclusive MMR rights holder and sponsoring division effective October 1, 2022.

“We are delighted to have the opportunity to work with Playfly as our multimedia partner for the next 15 years. In our discussions, we quickly discovered that they would be a true partner, sharing the same level of commitment and passion for college athletics as Nebraska,” said Trev Alberts, vice chancellor and director of athletics at Nebraska. “This is a growing company that is innovative, creative and ready to adapt to the changing collegiate athletics environment. We are excited that this agreement will continue to help Nebraska Athletics provide resources to support our student-athletes.”

Nebraska’s partnership with Playfly will leverage the company’s expertise in multimedia rights and leverage its extensive suite of marketing and media solutions to further develop the Huskers brand at the regional, national and global levels. Together, Nebraska and Playfly will work to maximize MMR’s traditional assets, such as on-site signage and broadcast elements, in addition to leveraging Playfly’s full suite of capabilities to enhance Nebraska’s digital footprint and enhance the fan experience.

“Nebraska is one of the premier athletic programs in the country and we are honored to be there Trev Alberts, its employees and the university have entrusted us with such an important element of their future growth and success,” said Christy Hedgepeth, president of Playfly Sports Properties. “Playfly is incredibly energized to support the Huskers with innovative marketing and media solutions that seek to enhance the experience of student-athletes, fans and alumni at Nebraska and across the country.”

The addition of Nebraska to Playfly’s growing portfolio marks its third Big Ten program in its growing portfolio of college properties, joining Michigan State University and the University of Maryland, in addition to the company’s partnership with the Big Ten Network. In total, Playfly now controls more than 35 university and high school association properties with integrated capabilities that go beyond traditional media rights, including naming rights and evaluation consulting, eSports programming development, digital technology offerings and unique sponsorship innovations such as recently developed by Campus Live.

The new MMR agreement between Nebraska and Playfly Sports is pending approval by the University of Nebraska Board of Regents. This issue is included in the agenda of the board meeting on September 30.

About Playfly Sports
Playfly Sports is a full-service sports marketing company operating at the intersection of sports marketing, media and technology. Playfly Sports provides results-driven solutions for brands that reach approximately 83% of all sports fans in the US, generating more than 230 billion impressions annually across professional, college and high school sports. Leveraging the influence and resilience of local sports fans, Playfly Sports’ exclusive NBA, NHL, MLB, NCAA, eSports and high school rights create value for our local, regional and national partners. Playfly’s knowledge-infused multimedia and technology platforms drive innovation through scalable linear, digital, local and experiential marketing and engagement assets. Playfly Sports has a unique ability to collaborate, innovate and advance the aspirations of athletes, brands, academic institutions and sports fans in the US. Playfly Sports ignites brands through the love of fans. Visit Playfly Sports online at and follow Playfly Sports on LinkedIn, Twitter and Facebook: @PlayflySports.

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