Rise Interactive Significantly Expands Connex® Technology to Include More Marketplaces and Retail Media Networks

CHICAGO, September 22, 2022 /PRNewswire/ — Rise Interactive, an industry-renowned marketing agency specializing in media, analytics and customer engagement, has expanded its proprietary Connex® media automation technology to support marketplaces and retail media networks. Rise is a subsidiary of Quad, a marketing company that helps brands reinvent their marketing to be more optimized, efficient, flexible and easy.

This new update includes complete integrations with leading chains Amazon and Walmart, as well as Instacart, The Home Depot, eBay, Target and more.

“Having access to and use of real-time audience and product data, all in one place, presents a huge opportunity for brand marketers to better understand their customers,” says Larry Fisher, CEO of Rise Interactive. “The retail media landscape has exploded. The sheer volume of markets makes it challenging for brands to determine which platforms and ad dollars drive the most growth. With this advanced integration, Connex helps brands connect the dots of performance in the retail media ecosystem. Our north star is real-time advertising across channels, and we will continue to improve our agency strategies and technologies to achieve this.”

Integrating data from Amazon Advertising, Walmart and other marketplaces into Rise’s Connex technology enables Rise to help clients maximize results across Google, Meta, YouTube and other channels at the product, category and audience level. It also allows marketing campaigns to leverage Connex Alerts, Connex’s proprietary feature that sends real-time alerts that identify opportunities for digital media performance.

“We’re hearing from marketers that the current fragmented marketing ecosystem is a double-edged sword,” says Brent Laufenberg, Chief Technical Officer of Rise. “We intentionally built Connex to be able to analyze customer data in real-time from both existing and emerging ad platforms—all in one place—so that marketers can quickly identify opportunities for improvement and act after them. Working 24/7 with Connex Alerts, Rise teams can immediately take action on value-adding opportunities to exceed business KPIs faster.

Rise is also one of the first agencies to integrate Walmart data into omnichannel technologies through a partnership with Pacvue.

“When Rise approached us about using Pacvue to integrate data into Connex, we saw a great opportunity to help the future marketer stay at the forefront of retail media,” says Melissa Burdick, president of Pacvue. “Rise is a partner with both the vision and execution skills to help marketers get better results from their advertising efforts with integrated and instant insights. Combined with Pacvue’s intelligent actions to increase share of voice, improve efficiency and increase sales, the opportunities for marketers are exciting.”

About Rise

Recognized as one of the best marketing agencies in the world, Rise Interactive uses its proprietary approach to full-service digital marketing and a multi-channel Interactive Investment Management® strategy to help clients make better decisions about how to invest their marketing resources for the greatest return. Rise is a strategic partner helping leading brands such as ULTA Beauty, Stanley Steamer, Quill and others are using data to make smarter marketing investments and create more relevant experiences for their customers. For more information visit riseinteractive.com.

About Quad

Quad (NYSE: QUAD) is a global marketing company that helps brands reimagine their marketing to be more streamlined, efficient, flexible and easy. Quad’s strategic priorities are based on three key competitive advantages, which include integrated marketing platform excellence, innovation, and culture and social purpose. The company’s integrated marketing platform is based on a set of core disciplines, including business strategy, insights and analytics, technology solutions, managed services, agency and studio solutions, media, print, merchandising and packaging.

Serving more than 4,600 customers, Quad has more than 15,000 employees in 14 countries around the world.

Please visit quad.com for more information.

Contacts:
Natalie Scherer
Rise Interactive
[email protected]
(312) 888-2816

SOURCE Rise Interactive

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