- TikTok’s parent company, ByteDance, has filed a trademark application for a service called “TikTok Music.”
- The Service may contain an application for users to purchase, play, share and download music.
- ByteDance already uses a standalone music streaming app called Resso in three markets.
TikTok is a new music discovery platform that regularly pushes songs into the mainstream and often tops charts like the Billboard 100 and Spotify Viral 50. Now, the company appears to be getting closer to launching a standalone music streaming service of its own.
Its parent company, ByteDance, filed a trademark application with the US Patent and Trademark Office in May for “TikTok Music,” applying the phrase to a variety of products and services, including a mobile app that will allow users to “buy, play, share, download.” music, songs, albums, words.”
Other possible uses for “Music TikTok” in ByteDance’s app include an app that will allow users to “stream audio and video live,” as well as the ability to “edit and upload photos as playlist covers” and “comment on music, songs, and albums.” .
ByteDance first filed to trademark “TikTok Music” in Australia in November, and later filed in the US on May 9.
The idea that ByteDance will launch a standalone “TikTok Music” streaming service in the US to compete with players like Spotify and Apple Music is not far-fetched. A streaming app called Resso has already launched in three markets — India, Brazil and Indonesia — and grabbed market share from other streamers last year.
TikTok Music may follow the blueprint of ByteDance’s music streaming app Resso
It’s easy to see a scenario where the company could try to convert its existing TikTok user base into paid music subscribers. ByteDance followed this exact strategy to grow Resso in Brazil, adding a button for TikTok users to click in the Resso app when they came across a song they wanted to hear in full, according to The Information. The company planned to use TikTok as a marketing tool for Resso in India before the app was banned in June 2020 as part of a geopolitical dispute between India and China, two former Resso employees told Insider.
TikTok did not respond to Insider’s request for comment on its plans for the “TikTok Music” trademark.
But in applying for it in the U.S., it would ultimately have to demonstrate that it actually uses the trademark for specified services or that it has a genuine (honest) intention to use it in connection with the sale of a product, according to three trademark law experts. trademarks.
“Usually a company the size of TikTok or ByteDance is only going to apply for a trademark for products that they’re seriously considering,” Josh Gerben, a trademark attorney at the Gerben Law Firm, told Insider. “If you look at the trademark applications of any major company, you’ll see the ones that they’ve filed that never materialized. But they often happen. And a lot of times that’s something they’re seriously working on.”
ByteDance listed a number of potential uses for the “TikTok Music” trademark, including an app that allows users to “live-stream audio and video interactive media programming in entertainment, fashion, sports and current events” among those proposed. goods and services.
Michelle Cook, partner and co-head of the media and entertainment practice at law firm Arent Fox Schiff, told Insider that the move is typical for a tech company.
“As a technology company, your options are pretty broad,” Cook said. “If you look at some of the industry leaders and how they’ve come out with a wide range of goods, products and services that include digital assets and the form in which they can be presented, your ability as a technology company to say, I have a sincere intention to expand” – there is a plan”.